Invited by the industry network foodRegio e.V., speakers from the world of medicine, food, nutrition consulting and technology provided insights into what’s new in the personalized nutrition field. The consensus was health benefits have been verified, innovative technologies are available and practical examples prove implementation is feasible. Now the food industry, politicians and consumers must follow suit.
Michael Gusko, chairman of the focus group personalized nutrition at foodRegio e.V., as well as global director innovation, GoodMills Group, told the more than 100 attendees on site and in the live stream, “personalized nutrition is a reality and you should care because technology is disrupting your business model.”
That people react completely differently to the same foods must lead to a change in thinking, he said. Global players in the industry are also aware of this: For many companies, personalized nutrition is the next megatrend after plant-based alternatives. This was confirmed by Peter Heshof, founder of the trend and marketing agency Bloom, who said trends repeat themselves cyclically, and we are at the beginning of a phase revolving around taking back control, rationality and scientificity, as well as individual delimitation, which opens the door to personalized nutrition.
Dr Torsten Schröder, medical director at Perfood, a start-up offering a nutrition program based on a two-week blood glucose screening, but not just for weight loss.
“That’s because 80% of diseases are related to nutrition,” Schröder said.
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