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The Kansas Agriculture Committee is trying to put an end to what it calls "misbranded" products.
The committee has introduced a bill that supporters say could cut down on confusion for consumers.
"There are some folks that are confused when it's not clearly labeled," says State Rep. Ken Rahjes (R), District 110.
This week, the Committee on Agriculture introduced House Bill 2530. It says in part that a food will be considered "misbranded" if it is an "imitation of another food," unless the packaging prominently states that the food is an imitation.
Failure to comply could be costly for companies that make meat and dairy alternatives.
"There would probably be fines," says Rahjes. "There would be requests to pull them off the shelf and get them relabeled."
Plant-based food companies have filed lawsuits in the face of these types of laws in several states, including Oklahoma, Arkansas, and Missouri.
As plant-based foods grow in popularity, Rahjes says food labeling is top-of-mind for ranchers.
"This is kind of a grass-roots thing that came from farmers and ranchers that go to the grocery store and they see this and I think their curiosity is such that anytime you have competition, you want to check it out," he says.
The next step for this bill is a hearing where farmers, ranchers, and others will weigh in on the topic.
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