Curious about the other food trends the grocery shopping app Instacart cited as among the most important of the past 10 years? Right up there at the top of its list is the video sharing app TikTok, whose food videos on how to make everything from shredded chicken to avocado toast tend to go super-viral. Instacart noted that when such recipe videos get popular, their main ingredients tend to show up in shoppers' baskets almost immediately — so much so that earlier this year, Instacart added a Shoppable Recipe tool to TikTok, where users can go straight from the video over to Instacart to order the needed ingredients (via Marketing Dive).
Another commonality the company noticed? Consumer passion for — and specificity about — avocados, the creamy guacamole staple we all seem to love. The blog post reported that over the past decade, Instacart has logged five million shopper instructions about what type of avocados to send in the order, ranging from an uber-specific "please try to find almost ripe, but not yet ripe, but not yet soft" to a curt "ripe af, pls and thx."
Another ingredient trend Instacart shared was a consumer love of cauliflower, that crucifer beloved for its ability to morph into low-carb pizza crust, "rice," and mashed "potatoes," to name a few iterations. The company noted that cauliflower sales have grown by a whopping 194% since April 2013.
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